| | | | | | Whether you run an economic development organization, city, chamber of commerce or business, digital marketing has become essential for any and all client and customer outreach. With the constant growth and popularity of different technologies, social media platforms, and online-based communication, it’s more important than ever that business owners and organizations invest in the right digital marketing strategies to promote their brands and remain competitive in the marketplace.
Here are 8 tips to help you kick off your digital marketing initiatives:
- Optimize your website for mobile. This step often goes unnoticed and can be detrimental to your organization. Look up your website on your phone and make the appropriate adjustments.
- Create a Google My Business listing. It only takes ten minutes.
- Understand your prospects, customers and your target audience for digital marketing. One size does not fit all.
- Incorporate content marketing into your SEO strategy. Tell your story. Maximize your ability to land in someone’s search for your community.
- Find the social media channel(s) that’s best suited for your business or organization. Utilize them professionally and consistently.
- Create a reliable email list and leverage email marketing. Short stories about announcements, available sites & buildings and existing business growth & successes are a good place to start.
- Use digital advertising to market to your target audience. Be consistent with your branding and messaging.
- Monitor your campaigns and adjust your strategy based on your learnings.
Go forth and conquer!
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To learn about Lorie Vincent, visit:
Stand Up Rural America https://www.standupruralamerica.com/ Acceleration By Design https://www.accelerationbydesign.com/
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